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Heavy Uplifts

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Friday, 22 May 2015 03:52

A unique self promo project of 306 Creative Communication Agency " Woman’s breasts shaped weights. Tool description: the sports equipment for real men, with women on their mind, even while holding iron in their hands. We faced the following objectives; first of all it is a target. We created thi self promotion project to draw an attention to 306 Agency FB page, increase page traffic, to attract potential customers of the Agency. Lead message is: We make a creative solution that works for your results. The task was to develop an unusual creative communication to
achieve goals; necessary condition is a practical solution. Our goals were to increase page attendance in 30 times with an average amount of 103 unique visitors per day up to 2988 unique visitors. As well as in the news: 1+1 channel, NTN channel, Ukraine channel.

Describing the technical challenge we should mention
an idea of this project. The Agency created sports equipment
which has no analogues in the world. As a basis we took a dumbbell " plain and boring piece of
iron and endowed it with additional "options" " cling, shock, surprise and motivation. Woman’s breasts shaped weights " bright and creative communication, which touched as males either
females feelings.

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